David Kelley brings the viewers towards another dimension of product design. He introduces a broader definition of design, one that is influenced by human behavior in order to give rise to new areas of focus and research for innovative design solutions. As a result, designers have become more amalgamated into businesses, giving designers a greater role in the market trade.
From watching the video, it became clear that design has evolved dramatically from the first products ever to be designed. Designs have not only just become objects and tools, but have also become a part of every day living, as they help to further improve the needs and wants of the varying consumers markets of today.
A strong example of this was shown in the presentation of the Prada store in New York, where designers have put together a system of technological innovation which helps to better improve a customers experience whilst in store.
The most intriguing design in the store which I found to have most interest in, was the virtual fitting display monitors. Whereby, customers and store staff make use of the multiple RF scanners around the store to pick and choose which item of clothing which fascinates them, and the virtual fitting program allows a customer to see what the actual item looks like on them without the need of actually putting them off. I found this as a remarkable discovery and of which could eventually even eliminate the need for dressing rooms in stores as the virtual fitting guide is a lot quicker, and less tedious than trying on items of clothing.
Design focus and direction changes as time progresses, and not always will the same methodology and approach to design bring about success. That is why it is almost imperative for designers to be constantly up to date with new discoveries and opportunities within the design industry, with the designs in David Kelley’s presentation being a adequate source of guidance towards what the focus is in the world of design to this present day.
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