This video is primarily about the design process as a whole, and all of its steps which make a design either a success or failure. Seymour and Powell both talk about how there are various stages in designing which make a design, truly a successful design. These stages involve not just individual work, but also group discussions and market research for a greater understanding of the target market and also a wider mindset when designing as working in groups allows for thoughts to be expanded, rather than limited when working individually.
I found this video very useful in my future years of Industrial Design because it shows me the right steps to take in order to design successfully to a market all the while keeping within the client’s parameters. I will consider all factors and steps shown in this video to help me in designing ‘dream machines’, in the near future.
Industrial designers as a whole can benefit in the same way as I did, with the knowledge that designing is not just an individual act, but a notion with a whole lot more entangled within it. There are hints, tips and clues all over this video to help industrial designers become greater than what they already are, and to help them succeed further in their careers.
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