Product life, sustainability, global warming, consumerism, power, politics, are all factors of everyday life which every person who lives in this world has to consider or at least experience. This video shows just that, at its core, and at its most inhumane. Annie seems to exacerbate the evil of consumerism, and how the U.S is one of the biggest contributors of that factor, along with most of the other factors which every day people have to consider or experience each day. It seemed the video wasn’t primarily focused on educated the audience about product life, and recycling, but more about attacking her own country about their approach to a stable economy, and how unjust and not right this system is.
Industrial Designs can make use of this video by taking into account the life span of their products, and each step of the design, from its gathering of materials, to manufacturing, then consuming, then disposing. Each factor needs to be considered, but also, what needs to change are the parameters in which designs work in. It’s all well and good that designers can produce products which are environmentally friendly, but if the client or manufacturer does not want it, because they think it will not bring them profit, then it is a problem of the client and manufacturers, and not of the designers.
What I can learn from this video is that in order to grab the attention of the good-willed consumers of today’s market, one needs to design products which are environmentally sound all the way from material collection to product disposal, but not only that, the product must also be appealing enough to sell itself to today’s heavily influenced consumer market of current trends.
No comments:
Post a Comment