Organic design seems to be the only thing on Ross Lovegrove’s mind. He is quite literally as he said it, ‘Captain Organic’. He believes in form and the philosophical aspects hidden behind form. Through watching this video it was clear to me that the message he was sending out to me, and most probably to other industrial designers, was to take risks when designing. Don’t always follow the market trend in order to just earn money.
He believes in the driving notion to be different, and create designs which will benefit lifestyle in the future, in a natural and organic way, not just in its form, but in its entirety, that is, construction, materials, interaction, affordances, design elements, the whole lot. This idea was exacerbated in the final example he gave of his ideal car design. Although most companies ignored it, his philosophical reasoning behind it was, to me, perfection at its best. I agree that the shape of the car did not look as aerodynamic and sexy as todays concept cars, but what it does for you, your surroundings and your environment was amazing.
For me, this video meant a lot. It showed me that designing is not just about making products which are similar to todays market, but to design products which are different, in ways which benefit the users, physically, emotionally and philosophically. Although risky, designers must be risk takers in order to change the world we live in and our natural perceptions of what is right and what we prefer in our products.
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